Malaysia – EON Bank Group has launched a new marketing push called the “Transformers: Dark of the Moon Movie” campaign which incorporates a series of promotions and consumer contest.
In line with the upcoming release of the film on 30 June, the exercise which rolled out today will run for a two-month period. Various channels have been engaged to get the word out. Beginning today, print ads have begun running in The Star and Sin Chew Daily.
Radio broadcasts are next in line as part of EON Bank’s advertising efforts for the campaign while a series of games and other executions are now being featured across a microsite. Point-of-sale materials have been set up at EON Bank branches with a host of on-ground initiatives mapped out.
While the bigger push contains numerous components, its major highlight is a mass spend campaign targeting GSC-EON Bank cardholders and EON Bank Group credit card users.
Trapper MPG managed all media buying and planning duties and Rautau PR media relations and communications duties.