Malaysia – Following the success of the campaign’s first season between August and October 2010, EON Bank has brought back the “LCD TV Giftaway” campaign for a second term, running from 14 April to 31 July.
The initial run of the marketing push saw the financial brand garner a total of RM789 million in home loan sales across the three-month period last year.
Targeting potential home-buyers who are existing and new EON Bank members, the primary objective of the initiative is to reward and recognize loyal customers with RM560,000 worth of LCD television sets up for grabs during the promotion period.
Print ads have started running across various major newspaper titles including The Star, Harian Metro, China Press, Borneo Post, See Hua Daily, Money Compass, and Nanyang Siang Pau.
Radio spots have gone live on Lite FM while digital executions include web banners across selected online platforms.
To qualify for a new Toshiba LCD TV, customers must be successful applicants of three products under the brand’s Home Financing, Deposits, and Credit Cards product package.
The campaign also covers both conventional and Islamic products of the EON Bank Group.
“With these attractive features and easy-to-participate qualifications, we’re confident Season Two will be as big a hit as the first season,” said Tracy Pan (pictured), EON Bank Group’s head of mortgages and secured business.
Media buying and planning activities were managed by Trapper MPG while SLARE Communications was behind all creative elements with Rantau PR in charge of communications and media relations.