Trapper MPG and Media Contacts, the media services and digital units of Havas Media respectively, have been appointed by Naza Kia Malaysia as media and digital AOR for the Kia range of vehicles. The appointment takes effect immediately. The scope of the assignment covers Strategic Planning, Media Planning and Buying and Digital Services.
Shahneezam Mohd Noor, Manager Advertising & Promotion, Naza Kia Malaysia said, “TrapperMPG and Media Contacts have demonstrated deep understanding of the category. Their integrated agency model reflects the can-do attitude of the agency. The top management is also deeply involved in the day-to-day business.”
K. Sivanathan, CEO of Trapper MPG added, “Naza Kia has lofty ambitions for the brand in Malaysia. The Client has thrown a challenge our way to get more Malaysians behind the wheel of Kia vehicles in 2011. We have been acting on a project basis planning and implementing media for the Kia brand for a while now. This development will help us to solidify communication strategies across the range of Kia vehicles.”
Dinesh Sandhu, Country Director Media Contacts Malaysia commented, “Digital strategy and media will provide the cut and thrust for the Kia brand as consumers have a myriad of choices in the today’s marketplace. As Naza Kia seeks to own a section of the Malaysian car market, the digital offering will seek to enhance the brand experience through all stages of the purchase funnel.”