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MBF Roots For Top Spot

Malaysia – MPF Cards has rolled out a marketing campaign themed ‘Got 1, Got Money’ which runs until February next year across multiple platforms.

Serving as an acquisition drive to secure higher membership numbers and increase card usage, the brand aims to make the product the preferred choice amongst Malaysians.

Customers stand a chance to win prizes depending on how frequent the number “1” appears in the approval code on their transaction slips.

In line with the push, press ads are currently being featured across selected major dailies such as The Star, The Malay Mail, Sin Chew Daily, China Press, Harian Metro, Borneo Post, and OCDN among others. While radio spots have gone live on Mix FM, hitz.fm, Lite.FM, Era FM, Sinar FM, MY FM, Hot FM, and 988FM.

Outdoor executions include exposure via PowerScreen, KFC Screens, Neway LED Billboard & TV Screens, Executive TV, Carrefour TV, Old Town TV, The Tarik TV, Pavillion KL and Fahrenheit 88 properties.

Trapper MPG is in charge of all media buying and planning initiatives with Euro RSCG and Optima Innovations responsible for creative and digital duties respectively. Vibes Communications is the PR agency on the account.