Malaysia – Homegrown food and beverage chain, PappaRich Group has handed its media business to Trapper MPG following credential presentations, involving three other agencies.
Having previously worked with various agencies on project basis, PappaRich named Trapper MPG its first media agency-of-record.
While responsible for all media buying and planning initiatives for PappaRich outlets nationwide, Trapper has also been tasked with the F&B group’s upcoming regional expansion into markets such as Indonesia and Vietnam and an upcoming major branding initiative.
The agency rolled out its first consumer promotion campaign for the brand in conjunction with Father’s Day, earlier this month.
Group account director, Christopher Pang is the lead on the account.