Top
kl_grandprix

KL City Grand Prix Race 2015

The Kuala Lumpur City Grand Prix in 2015 was a project that tested our limits. We were tasked with creating buzz and planning from the start. We went on to manage and set up the entire event, including ticketing.   Creating Buzz To acquire participation from racing teams...

vico

Bringing together Vico and Air Asia

 Vico was a wonderful drink that just isn’t on top of everybody’s minds. So we set out to change that, and to increase sales by 10% with just a minimal budget increase. Our Strategy We realised that once people try it, they are more than likely...

schick

Creating a market for Schick Extreme 3

Schick has been struggling to cut through Gillette’s overwhelming market share of 80% on disposable shavers. Their target was a market share increase of 30% but we believed we could do better.   Our Strategy It began with an insight into the disposable shaver category’s core consumer...

Trapper Dines with PappaRich

  Malaysia - Homegrown food and beverage chain, PappaRich Group has handed its media business to Trapper MPG following credential presentations, involving three other agencies. Having previously worked with various agencies on project basis, PappaRich named Trapper MPG its first media agency-of-record. While responsible for all media buying...

MBF Roots For Top Spot

Malaysia - MPF Cards has rolled out a marketing campaign themed 'Got 1, Got Money' which runs until February next year across multiple platforms. Serving as an acquisition drive to secure higher membership numbers and increase card usage, the brand aims to make the product the...

EON Bank on TVSpree

Malaysia - Following the success of the campaign's first season between August and October 2010, EON Bank has brought back the "LCD TV Giftaway" campaign for a second term, running from 14 April to 31 July. The initial run of the marketing push saw the financial...

EON-Bank

EON Bank Readies For T3 Action

Malaysia - EON Bank Group has launched a new marketing push called the "Transformers: Dark of the Moon Movie" campaign which incorporates a series of promotions and consumer contest. In line with the upcoming release of the film on 30 June, the exercise which rolled out...