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Press Release

Trapper Dines with PappaRich

  Malaysia - Homegrown food and beverage chain, PappaRich Group has handed its media business to Trapper MPG following credential presentations, involving three other agencies. Having previously worked with various agencies on project basis, PappaRich named Trapper MPG its first media agency-of-record. While responsible for all media buying...

MBF Roots For Top Spot

Malaysia - MPF Cards has rolled out a marketing campaign themed 'Got 1, Got Money' which runs until February next year across multiple platforms. Serving as an acquisition drive to secure higher membership numbers and increase card usage, the brand aims to make the product the...

EON Bank on TVSpree

Malaysia - Following the success of the campaign's first season between August and October 2010, EON Bank has brought back the "LCD TV Giftaway" campaign for a second term, running from 14 April to 31 July. The initial run of the marketing push saw the financial...

EON-Bank

EON Bank Readies For T3 Action

Malaysia - EON Bank Group has launched a new marketing push called the "Transformers: Dark of the Moon Movie" campaign which incorporates a series of promotions and consumer contest. In line with the upcoming release of the film on 30 June, the exercise which rolled out...

Trapper Nets Universal Cable

Malaysia - Wire and cable manufacturer, Universal Cable (UC) recently handed Trapper MPG its local media business, marking the company's first media agency-of-record since its inception in 1967. UC awarded its business to the Havas-owned agency after looking at other media agencies, evaluating each outfit's capabilities...