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Press Release

Do Clients Book Media Directly?

Recently, during the Tourism Malaysia pitch saga, it was alleged that the Malaysia Tourism Board books about one-third of its media budget directly with media owners; really bizarre, if not alarming. Recently also, the 4As of Singapore sent a letter to MediaCorp over allegations that the company was side-lining...

kitchenware

Kitchmate Adds PR To Marketing Recipe

Malaysia - Kitchen-ware maker Kitchmate has launched a major public relations campaign covering various channels including television, print, digital and on-ground activation. Themed Be a Kitchen Diva,  the effort was rolled-out in conjunction with the launch of the brand's third showroom nationwide at AEON, Bukit Tinggi...

newflavour_1

Baba’s Test New Flavour with Agencies

Malaysia - Manufacturer of premium spices and curry mixes, Baba's has officially named both Trapper MPG (media services) and Media Contacts (digital media) its media agencies-of-record with the appointment effective immediately. With the contract set for last for 12 months, the key aspects of the account...

BABA’s Appoints Trapper MPG and Media Contacts

Trapper MPG and Media Contacts, the media services and digital media unit of Havas Media respectively, have been appointed by Baba’s as media AOR. The appointment takes effect immediately. The scope of the assignment covers Strategic Planning, Integrated Media Planning and Buying. Baba’s is the country’s market leader in...

PLUS Expressways Gets Digital

Malaysia - PLUS Expressways has appointed Trapper MPG and Media Contacts as its official digital agencies-of-record in which the scope of the assignment covers strategic planning, media planning and buying and search engine marketing. According to Havas Media, the appointment of both agencies is already in...

toa

Trapper MPG & Media Contacts Bag TOC

Malaysia - Following a three-way pitch held in mid September, The Otomotif College Malaysia (TOC) has appointed Trapper MPG and Media Contacts to respectively handle its offline and online strategic media buying and planning activites. The duration of the new contract has been set for 12...

empireshoppingmall

Empire Shopping Gallery Picks TrapperMPG

Malaysia - Empire Shopping Gallery has handed its media buying, planning, and strategic duties to Trapper MPG. The Empire Shoping Gallery has its soft launch on 22 April and will run an advertising campaign shortly. The shopping location has 180 stores offering a choice of international...

EON Bank Look For Ultimate Shoppers

Malaysia - EON Bank has rolled out an above-the-line activation and promotional campaign to market the newly launched MRCA-EON Bank Credit Card. The new credit card was launched by EON Bank in partnership with the Malaysian Retailer-Chains Association (MRCA). Through this collaboration, the MRCA-EON Bank Credit...